Kantar, a global research firm, predicts a further decline in demand for daily groceries, essentials, and household products in India over the next few quarters. This projection extends the timeline for volume recovery in the fast-moving consumer goods (FMCG) industry, which experienced a slowdown in the December quarter. In the same quarter, overall volumes expanded by 5.2%, down from 6.9% in the previous quarter, with rural markets growing by 4.8% and urban areas by 5.6%.