Starbucks to brew a mix of expansion, affordability to compete with rivals
Starbucks, the world's largest coffee retailer operating in India through Tata Consumer Products, is strategically shifting its focus towards rapid expansion and enhanced affordability. In a market where at least half-a-dozen new players are intensifying competition in the coffee cafe chain segment, Sunil D' Souza, Managing Director of Tata Consumer Products, sheds light on Starbucks' approach to navigate the dynamic landscape.
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