D2C brands on GoKwik network experience surge in festive sales, defying traditional trends
During the peak marketplace sale period, direct-to-consumer (D2C) brands on the GoKwik network experienced a significant increase in order volumes, marking a reversal from previous years. In 2023, the gross merchandise value (GMV) for D2C brands on the GoKwik network grew 1.5 times compared to the previous year, with a 43% increase in order volume and a 52% rise in GMV.
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