India vs Pakistan: Disney+ Hotstar sets new viewership record across all formats; crosses 3.5 cr mark

Disney+ Hotstar achieved a record-breaking viewership of 3.5 crore during the India-Pakistan ICC Cricket World Cup match. This is the highest peak concurrency number ever recorded for a cricket match. The Asia Cup 2023 also received a massive response, with 2.8 crore viewers for the India-Pakistan match and 2.1 crore viewers for the India-Sri Lanka match.

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