Coca-Cola India's spending on brands to be highest in H2
Coca-Cola plans to have its highest-ever brand spending in India during the second half of 2023, coinciding with the ICC Men's Cricket World Cup and the festive season. The company expects increased consumption and sees the event as a significant platform for business expansion. Despite challenging macro conditions, Coca-Cola anticipates people will spend money across categories during the festive season, and affordable packages will perform well.
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