Bars, restaurants, and delivery platforms are expecting a 30-40% increase in sales during the Cricket World Cup. Many establishments have rolled out discounts, promotions, cricket-themed menus, and screenings to attract customers. Food delivery app Zomato has signed actor Ranveer Singh and cricketer Chris Gayle for its World Cup campaigns. Some establishments have seen a spike in reservations, with customers preferring to watch the matches with friends. Lack of availability of tickets for India's matches has also prompted fans to make reservations at bars and restaurants.