Despite the high prices of gold, retail chains are experiencing an increase in jewelry purchases through deferred or monthly payment schemes. Tanishq, a jewelry retailer owned by the Tata Group, saw a 44% rise in purchases through its deposit scheme. Reliance Retail also reported an increase in purchases through such schemes. Even regional chains, like PNG Jewellers and Senco Gold, have seen significant growth in deposits. The popularity of these schemes can be attributed to the discounts offered on installments and the ability for consumers to pre-plan their purchases.