India Inc likely to spend 20-25% more on advertising in the second half of 2023
Advertising and consumer promotion spending is anticipated to increase by 20-25% YoY during H2 2023, driven by the Cricket World Cup, a rainy summer causing companies to delay ad spending and the festive season, according to executives. E-commerce, FMCG, apparel, fintech, banking, hospitality, retail and the automotive industry are expected to lead the advertisement campaigns.
Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.
