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Brands battle for mindspace as cricket carnival kicks off

EC: Surrogate advertising tactics spill over into political campaigns

ZEE's arm enters into agreement to invest Rs 8.76 crore in PR firm Newsreach

Why B2B brand building, marketing and sales is different from B2C

JioCinema woos small advertisers for IPL

Social commerce set to scale, but concern of authenticity looms large: Industry

The influencer diaries: How influencer marketing has upended India Inc’s sales pitch and advertising spends by drawing big money

Brands latch on to Snapchat lingo with Gen Z in mind

Aspire and Innovative Advertising IPO: Check issue size, price band, GMP and other details

4 out of 5 SME IPOs sail through within hours of opening today

Bid to widen reach during elections, cricket mania: Companies plan ad splurge for action-packed June quarter

Meet director, who studied at IIT Bombay, quit high-paying job to enter Bollywood, made India's highest-grossing film

Patanjali advertising case: SC asks Ramdev to appear for failing to reply in contempt proceedings

Ad veteran Fali Vakeel passes away

InMobi nets 235 million active users on Glance lock screen

Liquor ads passed off as music CDs? Not for much longer

Ahead of IPO, RK Swamy mobilises Rs 187 cr from anchor investors

Indian advertisers to adopt a new consumer classification system

Snap Camera India revenue grows 20% to Rs 79 cr in FY23

Roku tumbles 20% as stiff competition from heavyweights dents outlook

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