Amul girl: An utterly-butterly ‘meme’-led marketing legacy ahead of its time
The doyen of Indian advertising, Sylvester daCunha, of the Amul Girl campaign in 1966 fame, passed away on Tuesday. His passing once again reminds us of the legacy the company created under the 'utterly butterly' brand campaign, one beloved by billions, laced with incomparable quick-wit. Read on to know how and why the brand has remained ahead of its time.
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