ITC Ltd to introduce millets into most of its packaged food products, says chairman Sanjiv Puri
This is a part of the conglomerate’s ‘Mission Millet’ strategy which it will also roll out as a branding effort in all products which will have millets in them. The company will introduce millets as an additive or roll out 100% millet products across categories like snacks, confectionery, cereals, ready to eat range, biscuits and instant noodles, said Puri.
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