The Election Commission of India is encouraging telecom operators to send SMS messages to voters, aiming to increase voter turnout in the ongoing general election. However, telcos have expressed capacity concerns, citing they can handle only about 20 million SMSes daily, despite the ECI's request for 100 million. The push for increased messaging comes after a decline in polling percentages in the first two phases compared to previous elections. The ECI plans to send these messages before the third phase of polling on May 7.