According to the EY CEO Outlook Pulse 2023 survey of 50 Indian CEOs, a significant number of CEOs are prioritizing investments in generative AI to maintain a competitive edge. To fund these AI-related initiatives, 84% of respondents are either raising new capital or reallocating funds from other projects or technology budgets. However, 62% of CEOs express concerns about the rapid progress of generative AI and the regulatory environment, impacting their capital allocation decisions.