As a writer, it is of paramount interest to me that we get an infusion of new readers every five years or so in the print media. I fervently believe that readers who read newspapers and magazines in the hard-copy version will one day go on to read novels in the hardback. Because on your other e-devices, you only read what you search for. Once you search for 'Willard', the watch worn by Martin Sheen in Apocalypse Now, for instance, you will be fed articles on similar flamboyantly nicknamed dive watches from Seiko: Tuna, Arnie, Turtle, Monster.