Edtech platform Byju's is unlikely to renew its endorsement deal with Bollywood actor Shah Rukh Khan, as the company is cutting costs and facing financial difficulties. Byju's had signed Khan in 2017 for an annual fee of ₹4 crore, but their association has faced complications in the past. Byju's has been struggling to raise funds and has recently reduced its workforce. Additionally, key investors in Byju's and Deloitte, its auditor, have resigned from their positions.