Unilever's India chief, Sanjiv Mehta, warns that competition is increasing as conglomerates like Reliance Industries and Adani Group race to expand in India's fast-growing consumer market. Global brands, including Google, Amazon, and Apple, are also investing in India. Mehta predicts that India will eventually be Unilever's biggest revenue market; their Indian turnover was €6.87bn ($7.4bn) in 2022, only behind the US's €12.1bn. Despite India's positive outlook, Unilever still faces short-term challenges such as high inflation, income disparity, and lesser demand outside cities.