Coto, a social networking platform exclusively for women, aims to create safe and secure spaces for women to discuss pertinent issues, build communities, and participate in conversations. The platform incentivizes participation through its Coto gains and token system, in which members earn tokens by contributing to their communities. Members can also choose to create their own communities with a specific focus, such as financial empowerment. The platform offers two lines of monetization: building the platform in crypto and monetizing content through brands and users in fiat.