It named Jio, Amul, Colgate, Samsung, Vivo and YouTube as among the top 50 brands in terms of ranking, adding that Jio emerged as the biggest telecom brand in rural markets, while Samsung was ranked as the leading mobile phone brand in urban India. The research firm said gender stereotypes are being smashed by brands, with men involved in household chores and embracing grooming, while women are influencing core financial decisions.