A survey of the British Indian and Hindu community has found that many are experiencing prejudice owing to their misrepresentation in the UK media deriving from a "colonial" focus on “cows, curry and caste”. Fifty-nine per cent of survey participants said they had personally witnessed or experienced prejudice as a result of the British media reporting on Hindus and Hinduism and 79% said media reports on Hinduism had resulted in negative perceptions of British Indians. The nation wide survey was carried out among 2,061 respondents, by Insight UK, an organisation that represents British Hindu and Indian communities.