Growing up, Yuni Matsumoto faced bullying due to his unconventional name, kira-kira. In Japan, parents are increasingly choosing unique names to make their children stand out. However, the government is now implementing changes to restrict extreme unconventional names and ensure that all names can be read as intended. Traditional Japanese names consist of kanji characters with associated meanings and pronunciations. With the rise in unusual names, more attention is being given to people who are unhappy with them.