Musk's tweets echo tactics used to great effect by Trump

Musk's presence on Twitter is so forceful that even his absence is noticed: He hasn't tweeted since June 21, leaving his admirers resorting to online speculation about the billionaire's whereabouts. Typically, though, Elon Musk serves up what his audience wants, emulating and fine-tuning Trump's strategy to build his fan base and brands.

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