Instagram is changing how people pack for trips

When Alyssa Ramos packs for a trip, functionality is far from her top priority. This solo traveler researches which colors will pop in her next destination, and brainstorms how outfits will fare with her Instagram audience. 

Sure, it sounds extra, but packing for Instagram is part of Ramos’ job. As a full-time travel influencer, she gets paid to take gorgeous photos in drool-worthy destinations, and she makes money through partnerships with fashion brands.

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But influencers aren’t the only ones matching outfits to locations these days. Instagram, which already plays a role in where people travel, is now changing the way these travelers pack for trips. Read more...

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