One day in Eindhoven (North Brabant - Netherlands)

As I mentioned earlier in the blogpost about Glow light festival, we visited Eindhoven because our friend recently relocated there. Our plan was to visit Baarle-hertog on Saturday morning, then head to Eindhoven for the Glow light festival by evening. We had the whole of Sunday with us to explore Eindhoven and we did just that in 5 bikes!!! Yeah, our friends (a couple) and their pre-schooler in their 3 bikes and us in our 2 bikes (1 with a child seat)!Our first destination was Strijp S, but on the way we stopped at a gazillion street art! We stayed very close to the railway station, so our first stops for street-art were close to it. The first one we spotted was the 'Flying Pins', an installation created by Claes Oldenburg and Coosje van Bruggen. Its pretty apt in the location where the intercity & international bus stop of the city in located.Every tunnel and every cycle-stand here, has an extensive graffiti! One of the primary places for extensive graffiti is the walls of Philips Stadium. The theme was around the various events that take place in the Philips stadium, right from football to concerts to more!Stijp-S is a place which the local historians consider, is worthy of European Heritage Label! Well, its the site which proudly showcases the industrial heritage of Eindhoven. Guess what, the world famous brand, Philips was born in Eindhoven! The original office of Philips is now a museum (more about it later in this article), and this Strijp-S area was once the entire factory! It was a 'forbidden city' which was accessible only for Philips employees. Today, there is factory here and the old buildings have been transformed into shops, art galleries, cafe and more!They have their original factory set-up undisturbed, but the new amenities for the various shops & cafes, built around it! For eg., one of the cafe here, Pastry Club, has the entire ceiling filled with iron rods & pipes that were once used by the Philips factory! Its so unique to sit here and sip a cup of coffee without thinking how different the place would have been 3 decades ago.There are quite a few amusing sites to see here like - 1. the street Machinekamer, near Area 51 (a skating park) is filled with iron pipes atop that are re-purposed as plant holders! The graffiti here is fantastic as well; 2. the tiny lane that connects Machinekamer and Veemstraat has a viewpoint, well, technically it was the staircase that took employees to the first floor of the factory, but today its a view point; 3. the street between MU Art gallery and Yksi Expo has the iron rods of the factory connecting the 2 buildings, 4. a pedestrian path that connects the buildings on either sides of the road near MU Art gallery, that originally was used by the employees! From there our next stop was Philips Museum, which is housed in the original building of Philips office! It was founded in 1891, by Gerard Philips and his father Frederik Philips and later joined Anton Philips, Gerard's brother. With the business acumen of Gerard and the technical knowledge and innovative ideas of Anton, the company is what we see today! Their initial product was only the carbon filament lamp.The 19th C is the age of innovation with industrial revolution paving way for the first modern car, incandescent lamp, building of Eiffel Tower & more. The museum begins, ofcourse with the filament bulb, but even before that there is a small throwback into the era before the bulbs - depicted with another son of the soil - Vincent Van Gogh (born in the same province) - with one of his famous paintings Potato Eaters - in a dark room with a single lamp! Further ahead was a room to depict how the factory set-up was ages ago. In course of time, Philips began innovating on a lot of aspects from cathode ray tube to MRI scanning machines to so many more. Infact they came up with the chest x-ray machine and had all their employees and their families tested during tubercolosis outbreak!They innovated with the styling of the good-old lamps to suit the style of the era, as time went by. Today, in display are TV, Radio, Cassette players, Vacuum cleaners, Video cameras, Electric cookers, Iron boxes, Shavers and other personal care gadgets and more. Apart from the products on display, with augmented reality imaging using their ipad, it is possible to learn a lot more and some indepth details about some of the  products. One of the most amusing products was an 'emotion container' in which you can store a photo, a sound and a scent! I really wonder, why isn't it a more commonly available/used item today! Another interesting product in display was lights embedded on clothing, with a special focus on Michael Jackson's gloves!A special mention has to be done about Louis Kalff, who was the person behind the marketing material including posters, creative product designs and even the logo improvization of Philips. The very simple and minimalistic but effective poster for Philips Duplo is a masterpiece. Also a special mention has to be done about Jan Zwartendijk, who was posted in Lithuania when WWII erupted. The embassy was abandoned and he took it over and wrote transit visa to whoever, esp., Jewish refugees who wanted to escape from Latvia to any Dutch colony incl Suriname, Curaçao etc. Doing this he saved more than 3000 lives. He has since been called the 'The Angel of Curaçao'. Today the offsprings of those 3000 people are more than a hundred thousand and the represent them, a monument with 100,000 lights have been put together to create a monument for Jan Zwartendijk in Kaunas in Lithania. To Get There:On Google Maps: Bike Rental (This is Eindhoven shop),  PSV-Laan (Philips Stadium wall of Street Art), Philips Museum, Strijp S - Pastry Club, View point, Area 51, Machinekamer street graffiti, Pedestrian bridge, Street between MU Art Gallery and Yksi Expo.Street Art: While there is no dedicated street art map, the app Street-Art Cities has quite an extensive map of the street-art of Eindhoven. It is yet to show up on their app, but its available on their website.Strijp-S: The map is available with the tourism department that works with Augmented Reality when used with This is Eindhoven app (Google Play, Apple Store)!Entry Tickets & Timings:Street Art & Strijp S - Free, 24 x 7Philips Museum: €9; (+ €2.5 for Design tour via augmented reality with ipad); 11:00AM to 5:00PMBike Rental: €12 per day (€50 deposit); Rental & returning is possible only during working hours of the tourist office.P.S: I was invited to the Philips Museum & given the bikes for the day, by This is Eindhoven to experience the city for review purposes, however the opinions are my own and this post does not to advertise the product/service.{ "@context": "", "@type": "TouristAttraction", "name": "Eindhoven", "alternateName":"Strijp S", "address": { "@type": "PostalAddress", "addressLocality": "North Brabant", "addressCountry": "Netherlands" }, "touristType":"City Trip", "image": "", "description": "This small city is a perfect weekend getaway from Amsterdam or Brussels. Filled with stunning street-art, public installation and a rich industrial heritag.e" }

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