Chennai: Indian tourists are increasingly looking at Switzerland as a preferred travel destination due to plethora of offers available for all seasons and all age groups. Indian travellers are getting more diverse, adventurous, and experiential and are now also exploring seasons other than the traditional summer holidays and travelling in the autumn as well as in winter.
Destinations like St Moritz, Zermatt and Engelberg-Titlis are popular winter destinations offering exciting winter sports activities like skiing, tobogganing and snow-tubing. In the past few years, the country has seen an increasing number of young travellers who want to experience winter sports.
“We are very pleased with the way Indian travellers are increasingly looking at Switzerland as a 365-day destination that has something for every member of the family. The campaigns we did this year with Ranveer Singh and for 'The Grand Train Tour', were very well received by viewers as they were able to see Switzerland and all the new and unexplored experiences and destinations it has to offer,” says Ritu Sharma, Deputy Director, Switzerland Tourism India.
Both 2017 and 2018 have been really exciting years for Switzerland Tourism, which saw a 9.6 % increase in the overnights spent by Indians in Switzerland during 2017-2018. “Our overnights in 2017 stood at 7,39,185 while they moved up to 8,09,940 in 2018. In 2019, too, we hope to continue with this growth,” she said.
Zurich however still remains the most popular region and enjoys a 35 % market share of all nights spent by Indians who prefer staying in Swiss cities as they are small, easy to navigate yet very close to nature with all the comforts of a city.