IPL Media Rights Auction: IPL per match value crosses Rs 100 crore mark on Day 1

The Indian Premier League's media rights auction witnessed a robust bidding for TV and Digital rights of the Indian sub-continent with the valuation of per match of the cash-rich league being earmarked at more than a whopping Rs 100 crore. With the bidding going into the second day, the cumulative valuation of the media rights could well touch a staggering Rs 50,000 crore mark, which will be one of the biggest in terms of global rights across any sport.

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