Even though Tito Sotto, Vic Sotto, and Joey de Leon --- collectively known as TVJ --- remain firm in their "right" to the "Eat Bulaga" brandname, their camp noted that their legal battle against Television and Production Exponents (TAPE) is "not about the money," but rather the efforts they built for the past four decades. In a press conference on the set of their "EAT" noontime program on Dec. 5, TVJ's lead counsel Enrique dela Cruz clarified that TVJ's goal of reinforcing the ownership of the "Eat Bulaga" and "EB" trademark is about the comedy trio's rights as creators and originators of the trademark. "Pinapili namin ang TVJ, anong gusto niyong goal or objective. Pagbayarin ...Keep on reading: Efforts to regain ‘Eat Bulaga’ name is ‘not about the money,’ TVJ camp says