The ‘Taylor Swift effect’ brings spending boost to football

NEW YORK --- The "Swift Effect" will be in full force when the Super Bowl champion Kansas City Chiefs travel to New York on Sunday, as a connection between pop music phenomenon Taylor Swift and NFL tight end Travis Kelce has sent fans into a frenzy. The rumored relationship marks a collision between two of the most powerful forces in American pop culture, the juggernaut Swift in the middle of her record-breaking "Eras Tour", and the National Football League. The pairing seemed all but confirmed when Swift showed up in Travis Kelce's suite at Arrowhead stadium on Sunday, where she cheered wildly as the tight end caught a three-yard touchdown pass in a 41-10 drubbing of the Chica...Keep on reading: The ‘Taylor Swift effect’ brings spending boost to football

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