US meat producers want a slice of vegan market

The growing craze for vegetarian versions of juicy burgers and sausages has created such a buzz that even traditional meat producers are trying to get in on the action. The big players are trying to capitalize on the success of products from companies like Beyond Meat and Impossible Burger. JBS, the world's largest beef producer, has been marketing a soy burger in Brazil since the summer, which contains beets, garlic and onions and is similar to a rare ground beef. The largest American meat producer, Tyson Foods, in June launched a new line of plant-based proteins and meat-vegetable blends called "Raised & Rooted." And competitors Hormel Foods, Perdue Farms and Smithf...Keep on reading: US meat producers want a slice of vegan market

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