The psychology behind drinking milk tea

When companies no longer know where to go, they go to Aaron Palileo, a marketing teacher who, in another life, may as well have been a therapist. Big names like Giordano and Serenitea have sought out his help. When the business is in a plateau, the answer, the 42-year old Palileo would say, is not necessarily to add another product in an already crowded list of products. It's not just about the product. It's not about its features, or its promos. It's deeper than that. Why were your costumers attached to the brand in the first place, he will ask. And if you've now lost your touch, how then can you get it back? "We call this the fog. You don't know where to go. You don't k...Keep on reading: The psychology behind drinking milk tea

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