Cash on delivery remains a preferred mode of payment among consumers
The Indian Institute of Management Ahmedabad (IIMA) has released a survey report titled 'Digital Retail Channels and Consumers: The Indian Perspective.' The report was authored by Professor Pankaj Setia, Professor Swanand Deodhar, and Ujjwal Dadhich. The findings provide insights into the Indian consumer's perspective on digital retail channels. Highlighting the transformative impact of digital retail empowering customers across different tiers of cities.
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