Get Mom a KitchenAid stand mixer while they're up to 42% off

What is it about KitchenAid's stand mixer that makes it such a coveted gift for special occasions? Is it the huge selection of colors it comes in? Is it the versatile attachments you can collect for it? Is it a longevity thing? (My mom's Almond Cream, tilt-head stand mixer has lasted her 33 years and counting, FWIW.) Or maybe it's the fact that it typically costs $250 to $300-plus, a hefty chunk of cash no one wants to plunk down themselves?

Regardless, we always pay attention when KitchenAid runs a sale on the iconic appliance — and now through Wednesday, May 13 at midnight, the brand is giving shoppers up to 42% off select stand mixers. (Hot tip: Buying one for Mom for Mother's Day is probably the easiest way to get on her good side.) Read more...

More about Cooking, Mashable Shopping, Kitchenaid, Kitchenaid Stand Mixer, and Stand Mixers

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