Jif Peanut Butter made a special jar to let you know where it stands on GIF vs. JIF


How did you just pronounce that? 


OK, now how did you pronounce that?

If you said them the same, well Jif — the peanut butter brand — wants you to know you're doing it all wrong. They're putting out a special jar — in conjunction with Giphy— explaining that "GIF" has a hard-G pronunciation (like how you say gift) and thus sounds different than Jif.

“We’re teaming up with GIPHY to put a lid on this decade-long debate and prove there is only one Jif… it’s creamy, delicious peanut butter, not a looping picture you can send to make friends and family laugh,” said Rebecca Scheidler, vice president of marketing of Jif, in a press release. Read more...

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