Bollywood's 2023 first half has been unpredictable with both star-led and small-budget movies delivering surprises. While star power generates initial hype and audience footfalls, the content ultimately determines long-term success. Romcoms, as a popular and enduring genre, still resonate with viewers, while remakes are now competing against readily available dubbed or subtitled versions. The second half of 2023 looks promising with films such as Rocky Aur Rani Ki Prem Kahanii, OMG 2, Tiger 3, and Maidaan among others.