Breitling India sales soar, plans to invest more to step up play
Swiss watch exports to India grew 16.5% year-on-year in 2023, indicating growth of the market in the category. CEO Kern, a Swiss watch industry veteran who earlier led another leading luxury watch brand IWC, said the Indian watch buyer had evolved, and there was a noticeable trend towards purchasing luxury locally, prompting the brand to ramp up its distribution network.
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