How Uday Shankar is helping Jio take on Google, Meta in India
Viacom18, under the leadership of 61-year-old media veteran Uday Shankar, aims to expand its market influence not only in TV advertising but also in digital revenues, currently dominated by tech giants like YouTube and Meta Platforms Inc. The company is considering integrating e-commerce into its streaming platform, positioning itself as a potential competitor to Amazon.com Inc.
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