Godrej Locks eyes 50% market share; bets big on new cheaper products, price cuts of existing ones
Godrej Locks aims to boost market share from 30% to 50% in three years with new affordable products and price reductions. Shyam Motwani, business head, highlights a 50% price drop in new locks and 7-8% cut in existing ones. Targeting tier-2, 3, 4 cities, the company plans extensive distribution expansion.
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