Food company Annapurna Swadisht acquires 'Arati' edible oil brand for Rs 28 cr
The company aims at leveraging its existing distribution network in tier III, IV and V towns in eastern and northeastern markets to increase sales of 'Arati' brand mustard oil by offering low-priced consumer packs at Rs 10 and Rs 20, which have growing demand in these markets, Annapurna Swadisht Ltd (ASL) Managing Director Shreeram Bagla said.
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