Bid to widen reach during elections, cricket mania: Companies plan ad splurge for action-packed June quarter
Maruti Suzuki, Tata Motors, Hyundai Motors, Dabur and Godrej Appliances among others said they will be increasing their ad budgets for the next quarter. Overall spending may surpass that of the festive season because of the confluence of events, experts said. Marketers said the increased spend will be on print, broadcast and digital media.
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