OTT content spending surges 52% in 2023, driven by sports rights
Sports constituted around 51% of the ₹12,500 crore total expenditure, driven by a more than twofold increase in sports rights values
Disclaimer : Mytimesnow (MTN) lets you explore worldwide viral news just by analyzing social media trends. Tap read more at source for full news. The inclusion of any links does not necessarily imply any endorsement of the views expressed within them.