View: Zo, Zomato, nice, quick U-turn before you ended up unleashing veg vigilantes
Why did Zomato introduce this shudh initiative? Because, according to Goyal, India has the largest percentage of vegetarians in the world. And one of the most important feedbacks that Zomato got is that these customers are very particular about how their food is cooked, and how their food is handled. While the first part of the statement is highly iffy, the second part is, well, correct.
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