JioCinema attracts 11.3 crore viewers on IPL opening day
JioCinema, the Indian Premier League's official streaming platform, saw a 51% increase in viewers on day 1 of the tournament, with 59 crore video views and 660 crore minutes of watch time. The platform switched to displaying cumulative views for live matches instead of peak concurrent viewers. The free-to-play predict and win game, Jeeto Dhan Dhana Dhan, saw record-breaking gold wins.
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