Want to drive premiumisation in accessible as well as value for money offerings: Bata India MD & CEO
Gunjan Shah, Bata India CEO, strategizes to propel Power brand growth through EBOs, targeting wider audience accessibility. Leveraging trends in athleisure, the focus is on premiumisation and meeting consumer aspirations through digital and retail expansion. Shah says: "We are not going to stop at just one store. In the next 18 months, we plan to have at least about 50 stores across the country."
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