CEOs face pressure to prove superhero status beyond the office, managing personal brand and productivity. Balancing fitness routines and social media presence is crucial. Finding time for rest and recovery is essential for overall well-being. Many entrepreneurs do feel the need to constantly stay productive, even during their downtime, says Puroitree Majumdar, clinical psychologist and clinical product development lead at online counselling startup YourDOST, which runs a counselling programme specifically for founders.