Citroen revamping India strategy to boost sluggish sales
A relatively new entrant to the Indian car market, Citroen plans to upgrade its entire portfolio, expand sales and service network by over threefold, and launch a new vehicle over the next one year, Aditya Jairaj, managing director and CEO, Stellantis India told ET in his first interview since taking charge on January 1. Stellantis, the world’s third largest carmaker, sells the Jeep and Citroen brands in India.
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