Zee targets IPL advertisers with cheaper prime-time packages
The rates of Zee's prime-time advertisement packages range from ₹16 crore to ₹35 crore, according to Ashish Sehgal, the company's chief growth officer, ad sales. In comparison, rival Disney Star's IPL packages are priced between ₹83 crore and ₹167 crore. Disney Star is also looking to broaden its IPL advertiser base by offering customised packages.
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