View: The very cheesy business of passing off doosri cheez as asli cheese by brands

The McDonald's outlet in Maharashtra used cheap vegetable oil instead of cheese, leading to license cancellation. Some products contain only 2% real cheese. AI tools and QR codes may help in the future for label declarations and ingredient claims. The McDonald's saga reminds us of another case. Some years ago, Amul initiated action against Unilever's Wall's range of frozen products because they were not pure milk-based and were partly made from vegetable oil fats.

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