French apparel brand Kiabi inks pact with Myntra to tap into India’s fashion Market
French apparel brand Kiabi, present in 25 countries, has entered Asia through a partnership with Myntra in India. Kiabi, owned by The Association Familiale Mulliez, joins a portfolio of retail brands controlled by the Mulliez family. The collaboration with Myntra aims to target premium fashion audiences in India, offering a diverse range of 500+ products across categories. Kiabi will have a dedicated Online Brand Store on the Myntra app and visibility through Myntra Minis.
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