In January 2024, Yamaha Motor India is offering special Pongal festival deals in Tamil Nadu, providing benefits on select motorcycle and scooter models until January 31, 2024. These offers include discounts and low down payments on various 150cc and 125cc models. Meanwhile, Toyota Kirloskar Motor has announced a price increase of 0.5-2.5% on certain models from January 1, 2024, citing the need to partially offset rising input costs. The company emphasizes a careful moderation of the price adjustment to minimize the impact on customers.