Travel companies expect a sustained surge in demand from the dynamic Indian market in 2024. The travel landscape is anticipated to see a dynamic shift, blending enduring trends with compelling new ones. Event-based travel driven by millennials and Gen Z will be a driving force. Sleep tourism and wellness retreats, personalised and curated travel, and visa-friendly destinations will gain popularity. The demand for hidden gems and offbeat destinations, adventure tourism, sports tourism, travel for festivals, luxury travel experiences, food tourism, and cruise holidays will continue to remain strong.