GI is a sign used on products with a specific geographical origin and possess qualities typical to that origin. This tag signifies the product's unique identity. Such products are exclusive, and should, therefore, command a premium price. For a buyer, the tag means the product is genuine - and authenticity commands a price of its own. Many GI products also have QR codes that provide you detailed, in-depth information, including the artist herself talking about her works and where they come from.